JEONG FAMILY, founded in Malaysia in 2021, is the only brand in Asia offering non-toxic kids’ makeup & skincare with the largest SKU range, plus unique experiential retail space – PLAYLAB. With a welcoming omnichannel approach, JEONG FAMILY also launched ILY in 2023, providing non-toxic makeup and skincare tailored specifically for school-age children. Committed to safe, fun, and cute self-care solutions, we developed our products through a rigorous, collaborative process with Korea’s top original design manufacturing partners. Our award-winning product lineup includes skincare, makeup, water-based nail polish, perfumes, and body and hair care products, consistently praised within the industry. Rapidly expanding across Southeast Asia, ILY now has over 200 points of sale and is on track to reach 1,500 locations across the Asia Pacific—including Malaysia, Indonesia, South Korea, Japan, Vietnam, Singapore, Brunei, and China—by 2025.

ILY by JEONG FAMILY Non-Toxic Glitter Makeup 3-in-1 Eye Lip & Cheek Balms Color Cosmetic from Korea $1.00-25.00 Min. Order: 1000 units	Korea Beauty halal Lip & Cheek Tint Non toxic Kids Makeup Glossy Blush Lipgloss Lipstick Children Cosmetics ILY BY JEONG FAMILY $1.00-25.00 Min. Order: 1000 units	ILY by JEONG FAMILY Special Edition Cat-Shaped Friendship Facial Mask Pack Korean Skin Care Sheet Masks $1.00-10.00 Min. Order: 1000 units	ILY by Jeong Family SPF 50+ PA++++ Kids Sun Cushions UV Sun Care Cream in ChuChu Sassy & JayJay Styles Made in Korea $1.00-35.00 Min. Order: 1000 units
	ILY Jeong Family Non-Toxic Magic Pearl Lipsticks CHUCHU JAYJAY Made Korea Moisturizing Matte Lip Coloring Vitamins MSDS $1.00-25.00 Min. Order: 1000 units		ILY by JEONG FAMILY Peal off Water Nail Polish 19 Cute & Beautiful Colors for Nail Art Free Sample-Made in Korea $1.00-20.00 Min. Order: 1000 units

To create a welcoming, unforgettable omni-channel experiences for millennial parents and their kids to feel free and empowered, offering an escape from ordinary lives and stress, and entering a world of joyful and creative play.

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