JEONG FAMILY, founded in Malaysia in 2021, is the only brand in Asia offering non-toxic kids' makeup and skincare with the largest SKU range, along with a unique experiential retail space called PLAYLAB. With an omnichannel approach, JEONG FAMILY launched ILY in 2023, providing non-toxic makeup and skincare designed specifically for school-age children. Committed to safe, fun, and cute self-care solutions, we develop our products through a rigorous collaborative process with Korea's top original design manufacturing partners. Our award-winning product lineup includes skincare, makeup, water-based nail polish, perfumes, and body and hair care products, which have been consistently praised within the industry. Rapidly expanding across Southeast Asia, ILY now has over 200 points of sale and is on track to reach 1,500 locations by 2025 across the Asia Pacific.